Coopd was founded with the aim of creating a community where individuals could sell their pre-loved items confidently and make purposeful purchases. The platform sought to simplify the concept of the "circular wardrobe" trend and help people understand the value of their designer pieces. Coopd educated its users about the lifespan and worth of their possessions, enabling them to make informed decisions and curate their wardrobes accordingly. The platform focused on teaching the basics of the resale market, helping users streamline their wardrobes, and providing a safe space for buying and selling luxury designer items.
